About Us
Learn all about us…
Find out what we are all about at Dang Good Carpet and Furnace Cleaning.
A Local, Calgary-Based, Family-Run Business.
Operated and owned by:
Mark Norman & Karen Norman.
About Dang Good Carpet and Furnace Cleaning in a Nutshell.
Providing quality cleaning services at affordable rates to hard-working households, who care about their homes and want to keep them clean, healthy, and well looked after.
Your home is important to us, and we want to help you maintain it with minimum fuss and a fair price. We understand (especially in the present climate) that funds can be limited, and you need to be discerning about how you spend your money.
While cheaper cleaning companies exist, they do not necessarily provide the exceptional service we have become known for.
If you rely on Dang Good Carpet and Furnace Cleaning for your cleaning services, you will feel like your hard-earned cash was money well spent.
We aspire to be a household name: to be known as ‘The Cleaning Company’ you turn to time and time again for the following Professional Cleaning Services:
Let us make a difference in your home.
We service the following Locations: Airdrie AB, Calgary AB, Crossfield AB, Chestermere AB, Okotoks AB, and surrounding areas.
We are fully licensed and insured, with liability insurance and WCB, so you can feel comfortable about letting us into your home.
We strive to wow our customers ahead of the bottom line. We respect them and appreciate their homes. We seek to make the little things important in the same way those same things are essential to our customers. We pride ourselves on providing superior cleaning at a reasonable rate. We have served over 20,900 customers and are growing exponentially. Furthermore, we have built a solid reputation and have a proven track record, which our reviews and awards can attest to.
About the Owners of Dang Good…
About Mark Norman
Mark first started cleaning Carpets, Rugs, Furnaces, Ducts and Windows in the 1980s and has over 40 Years of experience in the cleaning industry. He is not only hands-on; he manages the business, trains and oversees the technicians and ensures that each employee meets our very high cleaning standards.
Mark is passionate about his trade and works hard to exceed customer expectations. He seeks to provide superior cleaning every time and give excellent customer service at an unbeatable cost.
About Karen Norman
Karen is responsible for the website and writes the business blog in consultation with Mark (of course). However, her love of the business means she constantly studies and reads about the latest cleaning technologies.
Karen supports her husband, Mark, in the smooth running and day-to-day operations of the business. She has a Bachelor of Science Honors Degree in Business Information Technology. She oversees the administrative side of the company, such as Book-keeping, Taxes, Marketing Advertising, SEO, HR, etc.
Karen is passionate about presenting a Company profile of excellence that matches Mark’s work ethic and enthusiasm for exceptional service. Together Mark and Karen have become a dynamic duo in business and marriage.
A Snapshot of the Owners
In September 2022, Karen and Mark Norman were kindly invited to attend a Podcast called “Calgary Carpet Cleaning | It’s Dang Good," put on by No Payne Roofing Inc in Calgary. It was their 45th episode and we were delighted to be a part of it. The podcast for sure provides a comprehensive look at what we are all about. Thank you No Payne Roofing for the opportunity.
Vision | Mission | Values
Vision Statement
To reflect the name: Dang Good.
To be recognized as the number one company in the cleaning industry ahead of any other company by far.
To be the company that instantly comes to mind when looking for Carpet Cleaning, Furnace Cleaning and Window Cleaning.
To be a highly valued, profitable business that competitors look to emulate, showing leadership in everything it does.
Mission Statement
To provide quality cleaning at affordable rates, giving our customers value for money and results that make them regular, lifetime consumers of all our cleaning services. In addition, our customers are inspired to promote us to family and friends, making us a ‘household name.’
Core Values
1. Fairness
- We care about others.
- We are considerate of our customers, peers, and the company.
- We are honest with ourselves and others.
- We are empathetic and understanding.
- We look at the human factor in each situation.
- We are forgiving.
- We are respectful.
- We avoid gossip –creating or receiving it. We are direct in our concerns – not talking to others who are not directly involved.
2. Quality
- We seek to add value. We are pleased to serve and do a little extra.
- We aim to exceed expectations.
- We recognize the Value in our Customers, our Peers, and the Company and ourselves.
- We always aim to do our best.
- We are never sloppy!
3. Outward Focus
- We focus on others and how we affect their lives.
- We look at what is best for the customer and ask ourselves: “am I doing right by the customer"?
- We look at what is best for the team? Am I doing right by the team?
- We look at what is best for the company? Am I doing right by the Company?
- We look at what is best for our peers? Am I doing right by my peers?
- We seek a positive focus.
- We seek to be inspirational.
4. Discipline
- We believe in hard work.
- We are dedicated to the Company, the job, our peers, and our customers.
- We seek enjoyment and fulfillment in our work.
- We cultivate Passion, Positivity and Creativity.
- We take control over our attitude, behaviour, and effort.
- We work with enthusiasm.
- We take ownership.
5. Perseverance
- We Adapt (We Act, Adjust and Correct).
- We Learn. We Grow.
- We Persist. We never give up.
- When we fall, we get back up. We keep going. We pick ourselves up, dust ourselves off and move forward.
- We strive to do our best.
- We are solution-oriented – We believe there is almost always a resolution.
Why Choose Dang Good?
The Perfect Balance
1:1 Ratio of Quality Cleaning and Fair Cost
Because we are:
-
- Committed to Excellence and Passionate about what we do.
- Growing a solid Business and a phenomenal team. We will only improve with age.
- Accredited with the BBB with an A+ Rating.
- IICRC certified.
- A QUADCA Member, not to mention being recognized for many awards.
And because:
-
- Our cleaning is of the highest standard.
- Our fees are reasonable and will suit every budget.
- We employ and keep staff who demonstrate an evident dedication to our philosophy and are willing to be trained from the ground up to meet our impeccable service levels.
Here are a couple of our Favourite Testimonials.
“Wow. What an amazing company. I have lived in my home for 4 years, with 3 sons and nothing but family traffic on my white carpets throughout. My carpets were terrible, to say the least. Mark and his team did a fabulous job, I am beyond satisfied. my carpets look incredible. These men were so understanding, accommodating and polite. Truly was a great experience. I have already booked other services with them. I highly recommend Dang Good Carpet Cleaning. They are DANG GOOD!!!"
Brandymae Saunders – Google Review
“Received excellent and amazing service from Dang Good Carpet and Furnace Cleaning today. I had my furnace and carpet cleaned. All four employees working today, did an outstanding job of the services required, all with a very polite, professional and friendly demeanour! Marcus took extra time, to take me downstairs and explain what had been done with the furnace cleaning, which was not only very interesting but an additional professional touch at the end of the cleaning. I, unfortunately, didn’t get the other names today, but very much appreciative of their work today. Highly recommend!"
Gavin Boutwell – Google Review
We have some Dang Good Customers
Customer Satisfaction
Dang Good Carpet and Furnace Cleaning is dedicated to Customer Satisfaction, and if necessary, we will come back without hesitation to your home to ensure you are satisfied. Allow us to put something right, and we will do our very best to turn a negative issue into a positive win.
A Dang Good Timeline of Noteworthy Tidbits and Milestones.
10-Feb-2026
We are thrilled to share that our cleaning services earned us the Best of Houzz 2026 Award. Two years in a row now!
21-Jan-2026
Wow — we’re incredibly proud to share that Dang Good has won Platinum in Calgary CommunityVotes across 5 categories!
- Carpet Cleaning
- Duct Cleaning
- Hardwood Refinishing
- Cleaning Services
- Window Cleaning
A huge thank you to everyone who voted and continues to support local.
10-Jan-2026
We feel incredibly honoured to learn that we won the Consumer Choice Award 2026. This is our second year winning this award for carpet and furnace cleaning.
This award is very significant to us as it reflects the high standards to which we aspire.
08-Jan-2026
A great start to 2026 with another year as a Top Choice Award Winner. That makes five years in a row! 2022 to 2026.
To everyone who voted, chose Dang Good & continues to support us — thank you. Your trust pushes us to keep raising the standard and delivering work we’re proud of.
07-Jan-2026
- Quality of service
- Customer satisfaction
- Reputation & consistency
To our amazing customers — thank you for trusting us in your homes and businesses.
06-Jan-2026
We are proud to share that Dang Good won the Best of TrustedPros 2025 Award in the categories of:
- Carpet Cleaning and
- Furnace Cleaning.
03-Sep-2025
Thanks to our gracious customers who voted for us, we are proud to announce that we are a 2025 Airdrie CommunityVotes Winner.
We won:
- Platinum – Carpet Cleaning
- Gold – Furnace Cleaning
- Gold – Duct Cleaning
- Gold – Window Cleaning
23-Aug-2025
- Furnace Cleaning Truck – featuring a Hypervac truckmount, just in time for the busy fall duct cleaning season.
- Carpet Cleaning Truck powered by a Cleanco 47
- Another Carpet Cleaning Truck with the latest Cleanco Guardian — and yes, we were the first to get one!
Watch the video to see our 2025 equipment lineup. Dang Good continues to raise the bar in Calgary.
16-Apr-2025
We became a 2025 Airdrie City View Reader’s Choice Award Winner with Bronze for both Best Carpet Cleaner and Best Furnace Cleaner.
12 & 13-Apr-2025
Dang Good was an exhibitor at the 2025 Airdrie Home and Lifestyle Show, having been so now since 2017. They were once again sponsors of the fun bingo card. This is a two day event and consider one of Airdrie’s biggest events of the year.
05 & 06-Apr-2025
Dang Good was part of the Okotoks Trade & Lifestyle Show and Spring Fling Market. Okotoks Chamber of Commerce hosts over 110 vendors on the trade show side and an additional 90+ vendors in the artisan market. it is a two day affair with admission being just $5 per person with 12 and under admitted for free.
15-Feb-2025
We are excited to announce that we have won the 2025 Best of Houzz® Award for Customer Service. This is our first time winning this award. This recognition from Houzz® reflects our commitment to exceptional customer service.
Feel free to check out our Houzz® Profile.
22-Jan-2025
Dang Good found out they had been recognized once again on CommunityVotes Calgary.
- Platinum Winner – Duct Cleaning
- Platinum Winner – Window Cleaning
- Gold Winner – Carpet Cleaning
- Gold Winner Cleaning Services
20-Jan-2025
We are thrilled to announce that we’ve won:
- HomeStars Best of Award 2025 – 7th Year in a row and
- HomeStars Best of the Best Award 2025 for the 5th consecutive year.
Sadly! we also found out that this was the final year for the HomeStars Best of Awards, and we have subsequently cancelled our membership.
19-Jan-2025
Dang Good is thrilled to announce that they earned the title of Three-Best-Rated 2025 in both Calgary and Airdrie!
- Calgary – recognized as one of the top carpet cleaning services since 2016.
- Airdrie – Honoured with this prestigious award since 2020.
09-Jan-2025
We found out that we had won the Top Choice Award in Calgary for the fourth year in a row.
For the first time ever, we heard we had won the Consumer Choice Award for the Southern Alberta Region for Carpet and Furnace Cleaning.
12-Sep-2024
We proudly announce that we have introduced the Dang Good Hardwood Floor Refinishing Service to Calgary, Airdrie, Chestermere, and Okotoks.
09-Sep-2024
Dang Good is humbled to announce that they are a finalist for the 2024 Airdrie Regional Business Awards in the Exemplary Service Award category!
05-Sep-2024
Once again, we won several awards with CommunityVotes Airdrie for Furnace Cleaning, Duct Cleaning, Window Cleaning and Carpet Cleaning.
04-Jul-2024
Karen and Mark were interviewed by Top Choice Award’s Social Questions about Furnace Cleaning and Indoor Air Quality.
26-Jun-2024
We have introduced a new cleaning deal. Our $100 off deal. Check out our Deals page for more information.
16-May-2024
We won **Bronze** in the 2024 Airdrie CityView Readers Best of Airdrie Awards for Carpet Cleaning and Furnace Cleaning!
27th & 28th April 2024
Dang Good exhibited at the 2024 Airdrie Home and Lifestyle Show.
13th & 14th April 2024
Dang Good exhibited at the 2024 Okotoks Trade and Lifestyle Show for the 2nd Year.
22-Feb-2024
Dang Good Carpet and Furnace Cleaning attended the Homestars Award Ceremony at The Baron in Calgary. They received the Homestarts Best of Award for the 6th time and the Homestars Best of the Best Award for the 4th time in 2024.
28-Jan-2024
Dang Good Carpet and Furnace Cleaning has been recognized as a winner in the 2023 CommunityVotes Calgary Awards!
25-Jan-2024
We’re Three-Best-Rated again in BOTH Airdrie AND Calgary! We have been rewarded by Three-Best-Rated since 2016.
11-Jan-2024
For the THIRD year in a row, we’ve been honoured with the 2024 Top Choice Award for Carpet Cleaning in Calgary!
7-Sep-2023
For the second time, we won awards for our Cleaning Services.
27-July-2023
Watch the Top Choice Awards Social Questions Season 4 (Episode 11) Video, where Mark and Karen discuss Carpet Cleaning.
14-May-2023
We won Bronze for Carpet Cleaning in the 15th Annual City View Readers Choice Best of Airdrie Award.
29 & 30-Apr-2023
We attended the Airdrie Home and Lifestyle Show.
01-Apr-2023
We celebrated our 7th Birthday. Having been in operation since 2016.
13-Mar-2023
We became highly recommended on Alignable.
Feel free to check out our Alignable profile.
16-Feb-2023
We attended the HomeStars Awards Ceremony and won the Best of Award and the Best of the Best Award in 2023. We have won the Best of Award 5 times and the Best of the Best 3 times: 2020, 2022 and 2023.
30-Jan-2023
We heard we had won the Best of TrustedPros 2022 Award for Duct Cleaning.
25-Jan-2023
We won the CommunityVotes Platinum award in Calgary in three categories again.
12-Jan-2023
We heard that we became a Top Choice Award Winner for Carpet Cleaning in Calgary for the second year running.
11-Jan-2023
Dang Good was once again recognized on Three-Best-Rated in Calgary for the 5th time. We are also recognized in Airdrie for the 4th time too.
07-Sep-2022
We won Airdrie CommunityVotes Platinum Awards in Commercial Cleaning and Home Cleaners Categories and Gold in Heating and Cooling. This was our first time winning CommunityVotes in Airdrie.
01-Sep-2022
We attended an hour-plus podcast with No Payne Roofing Inc. A link can be found above in the section entitled: “A Snapshot of the Owners."
25-Aug-2022
We heard we had won the Airdrie City View Reader’s Silver Furnace Cleaner Award and the Bronze Carpet Cleaner Award.
16-Aug-2022
Top Choice Awards Posted a Video we did with them called: Your carpet is your home’s biggest filter – more with Dang Good.
06 and 07-May-2022
Karen and Mark Norman attended the Okotoks Trade and Lifestyle Show for the first time.
23 and 24-Apr-2022
Karen and Mark Norman attended the Airdrie Trade and Lifestyle Show after a two-year forced sabbatical due to COVID-19.
08-Mar-2022
We are a HomeStars Best of the Best Award Winner for 2022 in Calgary for the following categories:
- Carpet and Rug Cleaning
- Upholstery Cleaning
- Duct Cleaning
- Window and Gutter Cleaning.
08-Mar-2022
Once again we won the HomeStars Best of Award for 2022. This is the fourth year in a row. Check out our HomeStars Profile.
15-Feb-2022
We have reached 1500 Google Reviews and currently hold a 5.0 Rating. Thank you to all our customers who have contributed to the high rating. We appreciate your time.
31-Jan-2022
We now have at least 2000 members on our Dang Good Cleaning and Organization Hacks Facebook Group.
26-Jan-2022
For the second year running, we won the Calgary CommunityVotes Platinum Award for Carpet Cleaning and Duct Cleaning.
26-Jan-2022
For the first time ever we won Platinum Award on CommunityVotes in Calgary for Window Cleaning.
13-Jan-2022
We won the 2022 Top Choice Award for Carpet Cleaning Calgary. You can read all about it on our Blog: Top Choice Award Winner.
15-Nov-2021
We celebrated 5 years of BBB Accreditation. You can find out more on our Blog: A+ BBB Business.
18-Feb-2021
We became a 2021 HomeStars Best of Award Winner, having won this 3 times. You can read about this in our HomeStars Blog Post.
05-Feb-2021
Three Best Rated honours us with a Crystal Trophy for being the 2021 Top Carpet Cleaner in Calgary. Check out the photo in the Facebook Post: Three Best Rated Honours Businesses for their Hard Work!
04-Feb-2021
We heard that we had won the 2020 CommunityVotes Calgary for
- Platinum for Carpet Cleaning
- Platinum for Duct Cleaning
04-Jan-2021
We moved into a New Bay: 2-1935 30th Avenue NE Calgary but also kept Bay 6 in the same block because we needed the extra space.
17-Sep-2020
We were awarded Bronze for both Carpet Cleaning and Furnace Duct Cleaning by Airdrie City View Readers.
26-Jun-2020
We were featured on the HomeStars Blog: Best of Awards – Announcing the Best of the Best 2020.
29-May-2020
We introduced Another New Service: Window Cleaning together with Gutter Cleaning and Pressure Washing.
21-Apr-2020
We introduced a New Service: Sanitization and Disinfection. In addition, we created a new blog for Coronavirus Updates.
12-Mar-2020
HomeStars presented us with a crystal trophy award for being the Best of the Best Winner for Calgary 2020, which we still consider to be a huge achievement.
12-Feb-2020
We found out that we had achieved the top three on Three-Best-Rated not just in Calgary but in Airdrie too.
The Year 2019
- Oct – Someone tried to steal our Carpet Cleaning Van while we servicing a customer’s home. Thankfully it was found abandoned a few blocks away.
- Sep – We won the Airdrie City View Readers Award. Silver and Bronze.
- Apr – We attended the Airdrie Home & Lifestyle Show.
- Feb – We won our first-ever Homestars Best of Award 2019.
The Year 2018
- Dec – In December we found out we were a 2019 Top Choice Nominee and although we didn’t win we were delighted to be nominated.
- Nov – Our first ever 3 Best Carpet Cleaning in Calgary.
- Sep – We attended the Mommylicious Show in Airdrie.
- Sep – We were voted Bronze Award Winners for both Carpet and Furnace Cleaning by the Airdrie City View Readers.
- Apr – We attended the 2018 Airdrie Home Show.
- Mar – We became Verified on HomeStars.
The Year 2017
- Nov – We moved out of the Home and into a Bay in the NE of Calgary.
- Apr – We attended the Calgary Moms Trade Fair.
01-Nov-2016
We purchased our first Furnace Cleaning Van, took on two staff and started our Furnace and Duct Cleaning Service.
01-Apr-2016
We commenced trading as Dang Good Carpet and Furnace Cleaning. Initially using just one Carpet Cleaning van and with Mark Norman cleaning. At this time, Karen was still working full-time in the IT Industry.